When Mattel pushed the envelope with the Bug Racer, they asked us to do the same to create buzz for their cricket-driven car. After several brainstorms that toed the line between the brand's status quo and their threshold for the ridiculous, we focused on one idea: the infomercial. So we got down to it. As part of a small creative team, I cranked out scripts and treatments to deliver the perfect amount of information and absurdity.
