As the primary copywriter for CLR's social accounts, I created content and wrote for their ongoing social conversation calendar. Like CLR's products, the simple approach we took resulted in the amazingly consistent growth of their social accounts (don't underestimate Facebook for the middle-aged demo).
Besides all the creative stuff, my work at times included writing a promo for the band Chicago, running contests, and staffing an event with a giant trumpet in Millennium Park.
