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The Signal | Focus Features

The Signal is one of those projects I wish I had archived better because it had so many interesting parts that only lived for a short time.

The campaign leading up to the release of the film rolled out in several stages. First, we began with a mini-game that delivered cryptic videos using actors from the film. The final activation included an online "interrogation" using a chat-bot I wrote the script for that also allowed us to jump in and chat in real-time with users.