LEGO Dimensions is LEGO's first foray into the toys-to-life gaming genre. With the game, WBIE and LEGO have brought together a diverse array of IPs like the DC Universe, Dr. Who, LEGO Movie, Scooby-Doo, and The Simpsons.
Besides the constant stream of social content we created over the months before launch, the account included community management and comms to amplify announcements and event activations.
